Category Archives: the origins

Fiera dell’Ascensione

Vitone displayed for the first time at Fiera dell’Ascensione in Francavilla Fontana, near Brindisi. Fiera dell’Ascensione was the most important trade show for Companies focused on food transformation and farming-related technologies.
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Maintenance and advertising

In 1941 Vitone equipped his technicians with a new vehicle that mainly facilitated their maintenance job at the Customers sites. Morevoer, because it was the first car wrapped with an artwork of Vitone’s label, the vehicle unveiled extraordinary and unexpected benefits as a mobile advert.
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Gaetano’s first pump

The picture celebrates the first pump engineered from Gaetano Vitone, father of the current president of Vitone Eco. Gaetano (the first on the right) was just 21 years old but he already owned the know-how required from that kind of job. Here, Gaetano was with his elder brother Nicola, his father Vitantonio and his grandfather…
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Transparency in Vitone’s DNA

In 1921, on the eve of the season start, Vitone issued a rather original price list of his products. It was not a simple price list, but a real challenge launched against Vitone’s competitors: in the introduction, they were challenged to improve the sales terms and conditions mentioned in Vitone’s list. It may be considered…
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